Brand Strategy
60-minute brand deep-dive session (1:1)
A guided brand discovery call where we define:
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Market positioning & niche
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Ideal audience & buyer psychology
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Brand personality & tone of voice
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Brand identity
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Core messaging & content pillars
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PDF Brand & Social Media Audit
A detailed audit of existing
online presence covering:
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Current strengths & gaps
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Visual consistency
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Opportunities for growth​
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Social Media Strategy Blueprint
A clear plan that explains:
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What to post (content ideas & formats)
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Why each type of content exists
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How to post with intention (conversion vs connection vs authority)
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How often to post and how content supports growth goals
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Social Media Management
The groundworks
Content Creation + Scheduling
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2 feed posts per week
(Static posts, carousels, or reels) -
4 Instagram Stories per week
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Content aesthetic + Graphic design
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Feed planning & content scheduling
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(Captions, visuals, and posting)
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2 Monthly strategy & Check-in calls
Reflect on performance to improve for next month
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Review monthly strategy
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Monthly performance report
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Including insights on reach, engagement, and what’s working
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Block out content ideas for next month
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(No community management in this package — content-focused only.)
Social Media Management
Growth
Content Creation + Scheduling
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4 feed posts per week
(Static posts, carousels, or reels) -
6 Instagram Stories per week
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Content aesthetic + Account maintenance
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Feed planning & content scheduling
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Content creation
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Community engagement
(Responding to comments, DMs, and actively nurturing audience interaction)
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​2 Monthly strategy & Growth calls
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Monthly performance report
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Including insights on reach, engagement, and what’s working
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Block out content ideas for next month
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1 sponsored ad per month
(Ad setup and strategy – ad spend not included)
Content day
Half content day
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1 hour planning content
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1.5 hours of filming
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Bank of edited photography/videography​
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Full content day
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1 hour planning content
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2.5 hours of filming
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Bank of edited photography/videography
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